clare, Author at Branch https://www.branch.io/resources/author/clare/ Unifying user experience and attribution across devices and channels Thu, 25 Sep 2025 20:56:43 +0000 en-US hourly 1 Performance Marketing Insider: Lost In Data: Why Marketers Don’t Trust Attribution And Measurement https://www.branch.io/resources/press-coverage/performance-marketing-insider-lost-in-data-why-marketers-dont-trust-attribution-and-measurement/ https://www.branch.io/resources/press-coverage/performance-marketing-insider-lost-in-data-why-marketers-dont-trust-attribution-and-measurement/#respond Thu, 25 Sep 2025 18:37:22 +0000 https://branch2022stg.wpenginepowered.com/?p=22208 We all know that companies doing a better job rely initially on first-party data, but then Branch throws in the ability to unify insights across channels with tools like deep linking and AI to acquire users and build relationships.

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