Resources

Megan Dobransky

Topics

Persona

Types

The Value of Mobile Apps in the Travel Industry

This report examines the many benefits of mobile apps and shares examples from travel and technology industry leaders. It also highlights how optimizing these apps is critical for travel companies that want to stay competitive and meet the ever-growing expectations of modern travelers.

SKAdNetwork Adoption, Privacy Sandbox Updates, and How Marketers Should Prepare for Changes Now

We dive into some of the highlights from a recent webinar featuring industry experts — Adam Landis, Head of Growth at Branch, and David Philippson, Co-founder and CEO at Dataseat (now part of the Verve Group) — to get to the bottom of what’s really going on with SKAdNetwork (SKAN) and Google Privacy Sandbox, and how marketers should be preparing for the future of privacy and measurement. 

Enterprise-Grade Mobile Attribution: What Large Businesses Need To Know

Enterprise-grade mobile attribution is no longer a luxury; it's a necessity for large businesses navigating the complex landscape of mobile marketing. In the context of large enterprises, the complexity of marketing campaigns, the scale of data needed, and the nuances of privacy compliance make mobile attribution challenging yet indispensable.

Financial Services Mobile Growth Playbook

In this playbook, we explore ways that financial services brands can grow their mobile presence and tap into apps for acquisition, retention, and increased conversions.

CX-Driven Marketing Playbook

As consumers become more savvy, their expectations will continue to rise. Crafting exceptional experiences with customers in mind is a foolproof way to exceed expectations, win new customers, and keep the ones you already have. In this playbook, we explore ways that any business can create better digital customer experiences right away. 

Mobile Growth Playbook for Retail

In this playbook, we explore ways that retailers can grow their mobile presence and how retailers can tap into apps for acquisition, retention, and increased conversions. With first-hand advice, industry data, and quick tips — including insights from our partners at Braze — we take the guesswork out of mobile growth and empower you to thrive.