News Archives - Branch https://www.branch.io/resources/category/news/ Unifying user experience and attribution across devices and channels Fri, 10 Oct 2025 21:45:57 +0000 en-US hourly 1 Admitad and Branch Discovery Ads Partner to Power Scalable App Growth with Smart Advertising & Attribution https://www.branch.io/resources/news/admitad-and-branch-discovery-ads-partner-to-power-scalable-app-growth-with-smart-advertising-attribution/ https://www.branch.io/resources/news/admitad-and-branch-discovery-ads-partner-to-power-scalable-app-growth-with-smart-advertising-attribution/#respond Thu, 09 Oct 2025 18:24:08 +0000 https://branch2022stg.wpenginepowered.com/?p=22330 Admitad, a global performance marketing platform, and Branch, a leading mobile attribution platform, have joined forces to create a robust mobile growth ecosystem for brands in Latin America.

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]]> https://www.branch.io/resources/news/admitad-and-branch-discovery-ads-partner-to-power-scalable-app-growth-with-smart-advertising-attribution/feed/ 0 New Research Details State of Mobile Marketing from Acquisition to Attribution https://www.branch.io/resources/news/new-research-details-state-of-mobile-marketing-from-acquisition-to-attribution/ https://www.branch.io/resources/news/new-research-details-state-of-mobile-marketing-from-acquisition-to-attribution/#respond Thu, 25 Sep 2025 19:41:40 +0000 https://branch2022stg.wpenginepowered.com/?p=22213 Branch, the industry's leading linking and measurement partner for the enterprise, today released its State of App Growth survey report, which shows just 8% of companies surveyed have a fully unified view of their app marketing performance across multiple channels.

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]]> https://www.branch.io/resources/news/new-research-details-state-of-mobile-marketing-from-acquisition-to-attribution/feed/ 0 Performance Marketing Insider: Lost In Data: Why Marketers Don’t Trust Attribution And Measurement https://www.branch.io/resources/press-coverage/performance-marketing-insider-lost-in-data-why-marketers-dont-trust-attribution-and-measurement/ https://www.branch.io/resources/press-coverage/performance-marketing-insider-lost-in-data-why-marketers-dont-trust-attribution-and-measurement/#respond Thu, 25 Sep 2025 18:37:22 +0000 https://branch2022stg.wpenginepowered.com/?p=22208 We all know that companies doing a better job rely initially on first-party data, but then Branch throws in the ability to unify insights across channels with tools like deep linking and AI to acquire users and build relationships.

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]]> https://www.branch.io/resources/press-coverage/performance-marketing-insider-lost-in-data-why-marketers-dont-trust-attribution-and-measurement/feed/ 0 Leader Spotlight: Hiring for curiosity, not just credentials, with Irina Bukatik https://www.branch.io/resources/news/leader-spotlight-hiring-for-curiosity-not-just-credentials-with-irina-bukatik/ https://www.branch.io/resources/news/leader-spotlight-hiring-for-curiosity-not-just-credentials-with-irina-bukatik/#respond Wed, 03 Sep 2025 20:20:53 +0000 https://branch2022stg.wpenginepowered.com/?p=22051 Irina Bukatik is currently VP of Products at Branch and serves as a fractional Chief Product Officer and consultant for startups. Previously, she was VP of Products at GRIN, Senior Director of Product at data.ai (App Annie), and held senior product leadership roles at Reflektive, Kenshoo, and Microsoft. She specializes in scaling product organizations, driving data-driven growth, and shaping product strategy across B2B SaaS and martech.

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]]> https://www.branch.io/resources/news/leader-spotlight-hiring-for-curiosity-not-just-credentials-with-irina-bukatik/feed/ 0 The next generation of AI-dominant retailers are being decided today https://www.branch.io/resources/news/the-next-generation-of-ai-dominant-retailers-are-being-decided-today/ https://www.branch.io/resources/news/the-next-generation-of-ai-dominant-retailers-are-being-decided-today/#respond Wed, 03 Sep 2025 20:17:42 +0000 https://branch2022stg.wpenginepowered.com/?p=22049 AI is not a distant abstraction; it's reshaping consumer experiences today. From personalized product recommendations to a holistic channel experience, the sophistication is daunting but the opportunities for a brand to prepare are extraordinary.

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]]> https://www.branch.io/resources/news/the-next-generation-of-ai-dominant-retailers-are-being-decided-today/feed/ 0 Intent is Just the Beginning in the Age of Agents https://www.branch.io/resources/news/intent-is-just-the-beginning-in-the-age-of-agents/ https://www.branch.io/resources/news/intent-is-just-the-beginning-in-the-age-of-agents/#respond Wed, 03 Sep 2025 20:16:39 +0000 https://branch2022stg.wpenginepowered.com/?p=22048 I recently read an article by Ann Smarty on intent-based optimization which was a nice, clear articulation of how search engine optimization (SEO), generative engine optimization (GEO) and artificial intelligence optimization (AIO) are converging.

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]]> https://www.branch.io/resources/news/intent-is-just-the-beginning-in-the-age-of-agents/feed/ 0 Privacy-Safe Attribution Avoids User Tracking https://www.branch.io/resources/news/privacy-safe-attribution-avoids-user-tracking/ https://www.branch.io/resources/news/privacy-safe-attribution-avoids-user-tracking/#respond Wed, 03 Sep 2025 20:08:33 +0000 https://branch2022stg.wpenginepowered.com/?p=22045 Four years after Apple broke mobile app attribution in iOS 14.5, an emerging class of privacy-safe aggregated modeling tools promises to bring back visibility without tracking individuals.

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]]> https://www.branch.io/resources/news/privacy-safe-attribution-avoids-user-tracking/feed/ 0 What Is Mobile Marketing? A Beginner’s Guide https://www.branch.io/resources/news/what-is-mobile-marketing-a-beginners-guide/ https://www.branch.io/resources/news/what-is-mobile-marketing-a-beginners-guide/#respond Wed, 03 Sep 2025 20:04:33 +0000 https://branch2022stg.wpenginepowered.com/?p=22043 Your customers are mobile, and mobile marketing not only reaches them wherever they go, but it also gives you new ways to personalize marketing with geofencing, proximity ads and even messaging based on the weather.

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]]> https://www.branch.io/resources/news/what-is-mobile-marketing-a-beginners-guide/feed/ 0 Brand visibility in an AI-mediated World https://www.branch.io/resources/news/brand-visibility-in-an-ai-mediated-world/ https://www.branch.io/resources/news/brand-visibility-in-an-ai-mediated-world/#respond Tue, 02 Sep 2025 23:45:47 +0000 https://branch2022stg.wpenginepowered.com/?p=22041 For decades, search has been the backbone of how consumers discover products, services, and content online. Mastering—or investing in—SEO was the critical move for brands; the global SEO market is a multi-billion dollar industry for a reason.

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]]> https://www.branch.io/resources/news/brand-visibility-in-an-ai-mediated-world/feed/ 0 Meta Positioning WhatsApp To Be a Super App https://www.branch.io/resources/news/meta-positioning-whatsapp-to-be-a-super-app/ https://www.branch.io/resources/news/meta-positioning-whatsapp-to-be-a-super-app/#respond Tue, 02 Sep 2025 23:33:24 +0000 https://branch2022stg.wpenginepowered.com/?p=22039 Without much fanfare, Meta has been quietly enhancing the capabilities of its WhatsApp messaging software, which could transform it into a super app.

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