1.0Branchhttps://www.branch.ioBranch Metricshttps://www.branch.io/resources/author/branch-metrics/rich600338<blockquote class="wp-embedded-content" data-secret="CSQV0vy3hK"><a href="https://www.branch.io/resources/white-paper/state-of-app-growth/">The 2025 State of App Growth Report</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.branch.io/resources/white-paper/state-of-app-growth/embed/#?secret=CSQV0vy3hK" width="600" height="338" title="“The 2025 State of App Growth Report” — Branch" data-secret="CSQV0vy3hK" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.branch.io/wp-content/uploads/2025/09/App_Growth-Feature-Image-768x436-2.png1536872750 global leaders share how they’re navigating rising costs, privacy regulations, and AI disruption. Growth is no longer business as usual. In 2025, app marketers face higher acquisition costs, tighter privacy rules, and mounting pressure to deliver measurable ROI. Branch teamed up with GlobalSurveyz to ask 700+ directors, VPs, and C-level leaders around the globe... Read more »