Blog
The fitness and wellness app market is only getting more competitive, and staying ahead means leveraging the best tools available. Branch Performance offers unparalleled insights and capabilities to help healthcare app marketers succeed.
Blog
User retention is a critical metric for mobile app success, yet many brands struggle to keep users engaged beyond the initial download. In this post, we'll explore how actionable insights from user behavior can guide app improvements and personalization strategies that not only drive retention but also foster long-term loyalty.
Blog
We’re excited to share more about our new (and improved) Performance product suite, designed to address modern advertising measurement challenges in a privacy-first era.
Blog
Selecting the right MMP is about more than just choosing a vendor; it's about finding a partner that aligns with your business goals, integrates smoothly into your tech stack, and adapts to the evolving landscape of privacy regulations and attribution challenges.
News
To help ground the understanding of how AI is most likely to shape the landscape of advertising, Adam Landis, Head of Growth at Branch, outlined the four main themes that are most likely to impact advertisers. Some are happening today and some are yet to take shape. The goal is to impart some salient tips on what you, as a marketing leader, can do to better position yourself for the changing ecosystem.
News
Despite heavy investments, many mobile apps fail to reach their full potential. Unlocking success in 2025 requires a strategic focus on user engagement, seamless experiences, and data-driven personalisation.
White Paper
This ebook explores 13 low-budget user acquisition strategies designed to significantly grow your user base without breaking the bank. In today’s economic climate, lean marketing is key, and this guide provides the tools and insights to maximize your return on investment (ROI).
Blog
Explore how marketers can use innovative QR code solutions to enhance customer engagement and optimize digital and physical marketing efforts. Also take a closer look at how leading grocery retailer Schnucks leverages QR codes in its mobile growth strategies.
Blog
Unlock seamless app experiences with deep links. Enhance onboarding, boost engagement, and drive growth by directing users exactly where they want to go.
White Paper
Discover strategies for healthcare brands to grow their mobile presence, boost user acquisition and retention, and create better customer experiences.
White Paper
This report explores how deep linking, mobile attribution, AI, and other innovations are transforming the mobile app universe for health insurers, hospitals and beyond.
