100,000+ brands trust Branch.
Owned. Organic. Paid. Branch leads it all.
Branch isn’t just keeping up; we’re shaping what’s next. The future of attribution is already here.
Predictive Aggregate Measurement (PAM)
Privacy doesn’t mean flying blind. PAM is attribution for a privacy-first world, giving you durable, future-ready measurement without compromising trust. On iOS, Branch reduces missing attribution claims by ~40%.
Cost imports
Ingest and automate cost imports from every ad network and channel. No messy CSV uploads. No patchwork dashboards. Just one accurate, real-time source of truth for spend, performance, and ROI.
Household measurement
CTV and OTT ads drive mobile growth. Branch is the only provider that connects the dots across all devices to give you a complete picture of cross-screen engagement and ROI.
Insights and analysis
Messy data is transformed into clear, actionable stories with AI-powered insights, one unified view across every source, and customizable visualizations so you can see what’s working and act on it, fast.
Invested in innovation—always have been, always will be
Stagnant tools lead to stagnant growth. Branch is invested in ensuring you can tackle any challenge that comes your way. We lead with predictive models, privacy-ready measurement, personalized insights, and cross-platform linking—so you stay ahead of the market. And we listen ferociously to customer feedback so we can confidently provide the best linking and attribution to meet your needs.
Top brands pick Branch. Period.
Cross-channel insights
Connect more conversions, understand your audience, and make every marketing dollar count with complete visibility across web, app, ads, email, SEO, TV, QR codes, and offline touchpoints.
Future-proof measurement
SKAN, AAK, Privacy Sandbox, and predictive models that expand attribution coverage and stay ahead of every platform and privacy shift
Ad attribution + fraud protection
Accurate, deduped attribution data with enterprise-grade fraud defense built into every package.
Enterprise-grade scale & support
G2’s top-ranked MMP for Ease of Use, Admin, and Setup. Enterprise-ready security (HIPAA, SOC 2, GDPR, CCPA) and global reliability at scale.
Branch vs Adjust: The real story
Innovation
AI-powered insights, privacy-ready features, and a fast-moving roadmap built for performance marketers
Innovation has slowed since their acquisition, and their roadmap and dashboards are falling behind
Future-proof measurement
Branch’s Predictive Attribution Model (PAM) delivers unmatched, privacy-era attribution coverage
No proprietary attribution engine; gaps in coverage and delayed event visibility
Cross-platform insights
Coverage across every channel and platform—from CTV to email—so you can finally see the full picture
App-centric with blind spots across web, CTV, email, and offline touchpoints
Fraud protection
Protect your budget with always on, enterprise-grade fraud protection without extra fees
Limited coverage across ad networks; extra costs for full fraud modules
Speed & real-time data
Real-time analytics with unlimited raw data exports for full BI visibility and instant optimization
Latency in dashboards, slower reporting, and restricted export flexibility
Deep linking
Industry leader in deep linking solving any linking edge case reliably and always
Basic linking that often breaks in edge cases or cross-platform scenarios
Breadth of use cases
Supports every linking and measurement use case
Narrower scope and lack of flexibility for offline measurement, QR codes, CTV etc.
Privacy & compliance
Full compliance with GDPR, CCPA, HIPAA eligibility, and international privacy regimes
Privacy features exist but less transparent and harder to operationalize
You’ll be happier with Branch
FAQs
- Does Branch have a fraud solution?
Yes. And unlike others, it’s included. Our machine learning system detects patterns others miss, with customizable rules and cross-platform data signals. Because of our cross-platform reach, Branch is uniquely positioned to provide fraud insights that incorporate data signals which other providers can’t match.
- Does Branch have its own attribution solution?
Absolutely. Branch’s Predictive Aggregate Measurement (PAM) is proprietary, future-proof, and designed for a privacy-first world—unlike Adjust, which relies heavily on legacy deterministic methods vulnerable to signal loss.
- Does Branch support my ad networks?
All of them you need. We’re certified and get official data from Meta, Apple Search Ads, Snapchat, Google, TikTok, and more.
- How does Branch handle data privacy and compliance?
GDPR, CCPA, HIPAA—we’ve got them covered. Our privacy-compliant models let you measure while respecting user rights. Our solutions, such as privacy-compliant attribution models like SKAdNetwork (SKAN) and AdAttributionKit, allow you to track performance while respecting user privacy.
- What kind of ongoing support can I expect?
Branch’s support team is renowned in the industry. Branch offers a dedicated support team, fast response times, and quality expert responses.
- How is Branch pricing structured?
Simple platform fee + Volume Credits. You only pay for the value Branch drives, not hidden extras. Volume Credits ensure you are only billed for events that Branch directly influences and that drive value. This aligns with how you grow.
- Does Branch have an open-source approach?
Yes. Branch has very lightweight, open-source SDKs.