Blog
Branch’s 2025 State of App Growth survey reveals an industry facing more complexity than ever. Together, these findings show that sustainable app growth in 2025 requires smarter measurement, unified data strategies, and a sharper focus on retention and user experience.
Blog
Studies show that customers want a more personalized user experience from their brands, but it’s easier said than done. Consider these three core pillars to drive engagement and revenue.
Blog
Who knew one of the most important parts of your mobile strategy is also the most overlooked? Take a deep dive into deep linking and learn why it’s the hidden key to customer retention.
Blog
Where is the real value for today’s mobile apps and what can you expect as AI plays an even larger role in this evolving market? Get these answers and more in this Q&A with Branch’s Head of Business Strategy.
Blog
Despite its scale and attention, CTV has been stuck in a black box — high spend, little proof of performance. For years, advertisers have poured budget into connected TV campaigns without knowing what was truly driving installs, re-engagements, or revenue. Fragmented signals, privacy shifts, and siloed measurement have left performance marketers guessing. And guessing is expensive. That ends now.
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Performance metrics like DAUs and MAUs are smoke and mirrors when measuring growth. Learn the secret to creating meaningful user experiences that drive customer retention.
Blog
Combining both linking and measurement in one solution makes it easy to create, manage, and track deep links, while also providing reliable attribution for all your marketing campaigns — paid, owned, and earned.
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Discover the top reasons mobile funnels fail. Build high-converting journeys using smart links, deep linking, and full-funnel attribution with Branch.
Blog
Most marketers would say ATT and IDFA has disrupted their iOS reporting. Data from last year indicates that ATT opt-in rates have decreased to approximately 13.85% globally, down from 18.9% in the previous quarter. This decline in opt-in rates has led to a massive reduction in the addressable audience for retargeting campaigns.
Blog
MoEngage’s recent book, The Customer Engagement Book: Adapt or Die, offers a rallying cry for marketers navigating this reality. It’s a tactical guide to surviving the age of hyper-personalization, real-time engagement, and fragmented user journeys. Here’s our take on the book, and why it reinforces the growing importance of owning the entire customer journey from link to loyalty.
