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Where is the real value for today’s mobile apps and what can you expect as AI plays an even larger role in this evolving market? Get these answers and more in this Q&A with Branch’s Head of Business Strategy.
Blog
Despite its scale and attention, CTV has been stuck in a black box — high spend, little proof of performance. For years, advertisers have poured budget into connected TV campaigns without knowing what was truly driving installs, re-engagements, or revenue. Fragmented signals, privacy shifts, and siloed measurement have left performance marketers guessing. And guessing is expensive. That ends now.
Blog
The recent fireside chat at TRIBE - The CMO Connect in Dubai, featuring Branch CEO David Karnstedt and Anghami/OSN+ VP of Product and Growth Mohammad Ogaily, wasn’t just a conversation about tools and tactics — it was a masterclass on how to align product and growth to meet today’s user expectations. In this blog, we dive deeper into six of the most actionable insights they shared.
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Discover strategies for media and entertainment brands to grow their mobile presence and boost user acquisition, retention, and conversions.
