The Engineering Leader’s Guide to Purpose-Driven Teams

In this episode of the Tech Trek, Amir Bormand sits down with Jeremy Goldsmith, VP of Engineering at Branch, to explore leading with purpose and how it impacts engineering teams. Jeremy shares his philosophy on leadership, the psychology behind motivation, and how connecting individual contributions to a larger purpose can unlock potential and drive performance. This conversation is a must-listen for engineering leaders, tech managers, and individual contributors who want to cultivate a stronger sense of purpose in their work and teams.

Infographic explaining a technical concept or product feature from Branch

Megan Dobransky

Senior Manager, Brand and Content @ Branch

Megan Dobransky is a brand & content strategist at Branch, where she distills complex digital growth, deep‑linking, and measurement strategies into actionable insights—spanning topics from optimizing mobile funnels and QR‑code campaigns to navigating iOS tracking changes like ATT/IDFA and maximizing ad ROI for finance and healthcare apps With a background in journalism and data‑driven storytelling, she’s passionate about educating marketers on creating seamless, measurable user journeys that drive engagement, compliance, and retention
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